President Xi Jinping emphasized that Traditional Chinese Medicine is a treasure of ancient Chinese science and the key to unlocking the vast heritage of Chinese civilization. We must adhere to the principle of using the ancient for the modern, striving for the creative transformation and innovative development of TCM health and wellness culture, with the ultimate goal of serving the health of the people.

On the afternoon of November 29, the “Xinglin Jia Hui” science popularization brand was officially launched, guided by the Changsha Association for Science and Technology and the Changsha Federation of Industry and Commerce, hosted by Tat Ka Wai Hong Pharmaceutical Group, and organized by the Tat Ka Wai Hong Traditional Chinese Medicine Science and Culture Museum. As the public ambassador for the “Xinglin Jia Hui” science popularization brand, Mr. Ma Ke, a well-known host from Hunan Broadcasting System, led the launch ceremony. Over 60 distinguished guests from various political parties, including the China Democratic National Construction Association, the Revolutionary Committee of the Chinese Kuomintang, and China Zhi Gong Dang, gathered to enjoy a grand feast of Traditional Chinese Medicine culture.

The launch ceremony was attended by He Kuan, Vice President of the Changsha Association for Science and Technology, Wang Zhun, Vice President of the Changsha Federation of Industry and Commerce, Li Peng, Full-time Deputy Chairperson of the China Democratic National Construction Association Changsha Municipal Committee, Tian Can, Director of the Liaison Office of the Revolutionary Committee of the Chinese Kuomintang Changsha Municipal Committee, Jia Ruyi, Secretary General of the China Zhi Gong Party “Zhi Duo Xing” Entrepreneur Service Platform, Guo Zhihua, Chief Physician at the First Affiliated Hospital of Hunan University of Traditional Chinese Medicine, Tang Guangbin, Director of the Life Philosophy and Health Culture Research Center at the Hunan Provincial Academy of Social Sciences, Hu Shengli, President of Tat Ka Wai Hong Pharmaceutical Group, and Ou Zhizhen, Vice President of Tat Ka Wai Hong Pharmaceutical Group.

Hu Shengli, President of Tat Ka Wai Hong Pharmaceutical Group, delivered a speech: “The inheritance and innovation of Traditional Chinese Medicine culture has always been a core mission for Tat Ka Wai Hong. The creation of the ‘Xinglin Jia Hui’ science popularization brand is another step in our effort to promote TCM culture and practice health benefits for the people. ‘Xinglin Jia Hui,’ with the mission of ‘Promoting National Essence, Benefiting Public Health,’ aims to build a platform for TCM health culture science popularization through offline salons. It provides a space to study TCM classics, promote TCM culture, and experience the aesthetics of healthy living, connecting the government, enterprises, medical institutions, and academic institutions.”

He Kuan, Vice Chairman of the Changsha Association for Science and Technology, stated that it is of both practical and cultural significance to deeply explore the essence of the TCM treasure trove, ensuring this valuable heritage is well inherited, developed and utilized. Tat Ka Wai Hong, as a modern pharmaceutical group integrating “industry, academia, research, application,” deserves recognition for its contributions to the popularization of TCM culture. In the future, the Changsha Association for Science and Technology will collaborate with Tat Ka Wai Hong to innovate popular science formats, organize science outreach activities, and further promote and spread TCM culture to a wider audience.

The “Xinglin Jia Hui” initiative was officially launched in the presence of the attending guests, with Mr. Ma Ke, a renowned host from Hunan Broadcasting Television Station, appointed as the Public Welfare Ambassador for the “Xinglin Jia Hui” popular science brand. Professor Guo Zhihua, Chief Physician at the First Affiliated Hospital of Hunan University of Traditional Chinese Medicine, was invited to serve as the first “Cultural Classic Mentor.”

As the inaugural event of “Xinglin Jia Hui,” Professor Guo Zhihua drew on classic texts to share insights from the Huangdi Neijing (Inner Canon of the Yellow Emperor) and the three treasures of health—”Essence, Qi, and Spirit”—in a simple yet profound manner. He discussed the path to wellness from three aspects: regulating diet to “gather essence,” managing emotions to “nourish Qi,” and practicing exercise to “preserve the Spirit.” The guests actively shared their experiences and reflections, and the aroma of medicinal herbs filled the air, enriching everyone with valuable knowledge.

Professor Tang Guangbin, Director of the Life Philosophy and Health Culture Research Center at the Hunan Academy of Social Sciences, played the Guqin (ancient Chinese zither) live on stage. The melodious and elegant tones of the Guqin captivated the audience, leaving them enchanted. The five notes of the Guqin correspond to the five organs, creating resonance with emotions and vital energy, promoting blood circulation, and unblocking both the spirit and the heart. Professor Tang also led the guests in practicing the Baduanjin Exercise, a traditional set of stretching movements, helping them stretch their muscles, open their meridians, and experience a sense of relaxation for both body and mind.

At the end of the event, Tat Ka Wai Hong Pharmaceutical Group President Hu Shengli and Vice President Ou Zhizhen presented membership cards to 9 distinguished guests, marking the inaugural membership of the “Xinglin Jia Hui” initiative. As members, their families will enjoy a range of benefits, including free guided tours of the Tat Ka Wai Hong Traditional Chinese Medicine Science and Technology Cultural Museum, free participation in the Tat Ka Wai Hong Master Lecture Series and Health Salons for direct interactions with renowned experts, and one free Chinese medicine health therapy and chronic disease monitoring service each month. Members have access to an annual health examination through a dedicated fast track, provided by Tat Ka Wai Hong Health Management Team to ensure professional guidance for a healthy lifestyle. Additionally, members can enjoy exclusive discounts on selected products at Tat Ka Wai Hong pharmacies.

Tat Ka Wai Hong Pharmaceutical Group has established a comprehensive industry chain focused on pharmaceutical research and development, emphasizing the promotion of Traditional Chinese Medicine culture. In September 2024, the Tat Ka Wai Hong Traditional Chinese Medicine Science and Technology Cultural Museum was awarded the title of “Popular Science Education Base” and “New Quality Productivity Popular Science Demonstration Unit” by the Xiangjiang New District. To empower new quality productivity through cultural development, the Municipal Science and Technology Association, the Municipal Federation of Industry and Commerce, and Tat Ka Wai Hong Pharmaceutical Group jointly launched the “Xinglin Jia Hui” science popularization brand with the mission of “Promoting National Treasure, Benefiting Public Health.”

Adhering to the philosophy of “using the old to serve the new,” the initiative studies classic TCM texts, nurtures the spirit, and fosters a sense of progress. Host and Public Welfare Ambassador Mr. Ma Ke expressed: “‘Xinglin Jia Hui’ invites renowned doctors to lead the study of TCM classics, with collaboration between government, enterprises, medical institutions, and educational organizations. It offers the public the opportunity to explore TCM culture and visit the TCM Science and Technology Cultural Museum, advancing research on cultural heritage. This initiative not only teaches, believes in, and loves TCM but also brings happiness through accessible healthcare right at people’s doorsteps. We believe ‘Xinglin Jia Hui’ will open the world’s social network with the key of ‘culture.’”